Keep Every Policyholder Connected
In order to keep consumers informed, engaged, and supported, Mr. Gennie assists insurance firms in automating personalised communication.
The math
What are you losing out on in terms of policyholder engagement?
Policy volume, premium value, renewal rates, claims activity, and customer service workload all differ significantly among insurance companies. These illustrated numbers highlight the ways in which missed renewal chances, inactive policyholders, and repeated communication can result in needless expenses.
POLICYHOLDERS WHO DON'T RENEW
€36,00,000/year
When rival insurers make transferring easier, it can be more difficult to keep a policyholder who does not receive timely renewal notice.
12,000 policyholders × 10% potentially lost at renewal × €3,000 estimated annual policy value = €36,00,000/year.
RENEWAL OPPORTUNITIES THAT GO UNUSED
€30,00,000/year
Recurring renewal opportunities for auto, health, travel, property, life, and other insurance products are handled by insurance firms. Potential revenue may be lost if clients do not receive reminders and pertinent offers at the appropriate time.
10 renewal campaigns/month × €25,000 potential contribution per campaign × 12 months = €30,00,000/year.
HOURS SPENT ON REPEATED COMMUNICATION
€3,12,000/year
Reminders for renewals, policy updates, claims correspondence, requests for documentation, reminders for payments, and service notifications are frequently prepared by teams.
10 hours/week × €600/hour × 52 weeks = €3,12,000/year.
€69,12,000/year
Repeated contact, missed renewal opportunities, and policyholder non-renewals provide an illustrative annual opportunity.
Three perspectives — one problem
Where policyholder engagement starts fading
The same gap looks different depending on who you ask.
Growth & Revenue
Policy growth means little if customers leave at renewal
Are policyholders becoming inactive before renewal?
Policyholders can disengage when renewal communication starts too late or lacks relevance. MrGennie helps automate timely renewal reminders and personalized campaigns to keep customers connected.
Are cross-sell opportunities reaching the right policyholders?
A motor insurance customer may also need travel, health, or other coverage. MrGennie helps segment audiences so relevant offers reach the customers most likely to need them.
Day-to-day delivery
Managing policy communication can become repetitive
Are teams manually preparing renewal and policy reminders?
Renewal notices, documentation requests, payment reminders, and policy updates can be automated with MrGennie, reducing repetitive communication work.
Is it difficult to coordinate communication across different policies?
Audience segmentation and automated workflows help teams send the right communication based on policy type, renewal date, customer activity, and engagement.
Front line
Policyholders want clear information when they need it
Are customers repeatedly asking about renewals or policy updates?
Automated emails can provide renewal dates, documentation requirements, payment information, claims updates, and policy details before customers need to contact support.
Are customers receiving too many irrelevant messages?
Audience segmentation helps MrGennie deliver communication based on policy type, customer needs, previous engagement, and lifecycle stage.
How Mr. Gennie resolves it
Mr. Gennie assists insurance firms in automating the correspondence that informs clients during the course of the policy.
automated confirmations of policy purchases.
campaigns to remind people to renew.
conversation about claims.
demands for information and documentation.
Reminders for premiums and payments.
notices of policy updates.
customised insurance marketing.
audience segmentation based on involvement, lifecycle stage, and policy kind.
initiatives to re-engage policyholders who are not currently active.
marketing for related and cross-selling products.
dependable delivery of critical updates via SMTP.
Campaign analytics to track engagement, clicks, and openings.
Emails that are truly read
When clients receive helpful information when they need it, insurance communication is most effective. While an existing client might require a renewal reminder or an update on their claims, a new policyholder might want proof and confirmation.
The Appropriate Message
Depending on the needs of the customer, send policy confirmations, renewal reminders, claims updates, payment notifications, requests for paperwork, policy changes, instructional materials, and pertinent product communications.
The Appropriate Time
Send out emails following a policy purchase, prior to renewal, following the submission of a claim, when supporting evidence is needed, prior to a payment deadline, following a policy update, or when customer involvement begins to decline.
The Proper Inbox
Permission-based lists, segmentation, unsubscribe management, clean policyholder data, authenticated sending, and dependable SMTP delivery all assist insurers in maintaining deliverability and reliably reaching their clients.
The insurance sector had an average open rate of 31.93% and deliverability of 98.03%, according to MoEngage's 2025 email benchmark data, highlighting the significance of dependable delivery and pertinent communication in insurance email programs.
Teams that utilise it to enhance policy onboarding
With prompt automated communication, assist new policyholders with confirmation, paperwork, payment, and next steps.
In order to minimise needless follow-up, insurance companies might develop automated journeys that outline what clients must do after obtaining a policy.
Boost Engagement with Renewal
Instead of waiting until the last minute, begin talking before the renewal deadline.
MrGennie may assist insurers in segmenting policyholders according to policy type, renewal date, and prior engagement, as well as automating renewal reminders.
Communication in Support of Claims
Throughout the claims process, provide policyholders with timely updates and requests for documents.
Customers can learn what information is needed and what level their claim has reached with the aid of automated correspondence.
Communication to Back Up Claims
Give policyholders regular updates and document demands during the claims process.
With the use of automatic correspondence, customers can find out what information is required and what stage their claim has reached.
Run your own numbers
See what no-shows cost you
Drag the sliders to your own numbers.
Annual Loss
€43,200,000/year
Potential annual value associated with the illustrative policyholder-retention scenario.
Recovered With Automation
€21,600,000/year
Potential value recovered if automated renewal and re-engagement communication converts the selected percentage of the illustrative missed opportunity.
Estimates based on industry averages. Your results will vary.
See it with your own data
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Get Started
Set up automated email journeys around the moments that matter, from welcoming new policyholders and confirming purchases to sending renewal reminders, supporting claims communication, requesting documentation, and re-engaging inactive customers.
Start with the communication your insurance company already sends, automate the repetitive parts, segment policyholders according to their policies and behavior, and refine your campaigns as you learn what your customers respond to.