Build Trust Through Every Banking Communication
MrGennie assists banks in automating tailored communications to keep clients informed, engaged, and supported.
The math
What missed customer engagement is costing you
Examples of costs include missed interaction, inactive clients, and repeated correspondence.
CUSTOMERS WHO BECOME INACTIVE
€36,00,000/year
It may be more difficult to reach clients who stop interacting with their bank with pertinent products, service updates, financial education, and retention initiatives.
12,000 customers × 10% potentially inactive ×€3,000 potential annual value per inactive customer = €36,00,000/year.
PRODUCT OPPORTUNITIES THAT GO UNUSED
€30,00,000/year
Banks frequently share pertinent deals for credit cards, loans, savings accounts, investments, and other financial services. Potential chances may be lost if the correct clients are not contacted at the proper time.
10 campaigns/month × €25,000 potential contribution per campaign × 12 months = €30,00,000/year.
HOURS SPENT ON REPEATED COMMUNICATION
€3,12,000/year
Onboarding reminders, service updates, application follow-ups, product announcements, and customer communications are regularly prepared by banking staff.
10 hours/week × €600/hour × 52 weeks = €3,12,000/year.
€69,12,000/year
Repeated communication, lost product possibilities, and inactive clients are examples of yearly opportunities.
Three perspectives — one problem
Where customer engagement starts fading
The same gap looks different depending on who you ask.
Growth & Revenue
Customer growth means little if relationships become inactive
Are customers becoming inactive between banking interactions?
Customers can gradually disengage when they receive little relevant communication. MrGennie helps automate customer updates, educational campaigns, and personalized communication to keep relationships active.
Are relevant financial products reaching the right customers?
Customers have different financial needs and product interests. MrGennie helps segment audiences so banks can promote relevant products to customers who are more likely to engage.
Day-to-day delivery
Keeping every customer journey moving can become repetitive
Are teams manually preparing the same communication every day?
Onboarding reminders, application updates, service notifications, and follow-ups can be automated with MrGennie, reducing repetitive communication work.
Is it difficult to coordinate communication across different banking services?
Automated workflows and audience segmentation help teams send the right updates based on customer actions, product relationships, and engagement.
Front line
Customers want clear information without having to ask for it
Are customers repeatedly contacting support for basic updates?
Automated emails can provide application updates, documentation reminders, account information, and service notifications before customers need to contact support.
Are customers receiving communication that is not relevant to them?
Audience segmentation helps MrGennie deliver communication based on customer interests, product relationships, activity, and engagement.
How MrGennie resolves it
MrGennie assists banks in automating the correspondence that keeps clients informed and involved during their banking experience.
sequences for automated account onboarding.
Notifications of transactions and services.
Reminders for documents and KYC.
Follow-ups on loans and applications.
announcements for goods and services.
individualised financial instruction.
campaigns to re-engage customers.
Product, activity, and engagement-based audience segmentation.
automated customer service processes.
dependable delivery of critical updates via SMTP.
email correspondence that is transactional.
Campaign analytics to track engagement, clicks, and openings.
Emails that are truly read
When the content of banking communications accurately reflects the needs of consumers, it works best. While a current loan customer would require payment reminders or pertinent service updates, a new account holder might require onboarding instructions.
The Appropriate Message
Provide loan communications, account updates, onboarding guidelines, transaction confirmations, service announcements, financial education, product details, and tailored offers depending on client requirements.
The Appropriate Time
Send out emails following the creation of an account, submission of an application, requests for documents, verification, payments, requests for services, product activity, or periods of decreasing involvement.
The Proper Inbox
Banks are able to sustain deliverability and reliably reach their consumers through the use of segmentation, unsubscribe management, permission-based lists, authenticated sending, clean customer data, and dependable SMTP delivery.
According to MoEngage's 2025 benchmark statistics, the average open rate for banking and financial services is 27.42%, and the deliverability rate is 98.37%. Additionally, behavior-based and journey-based email communication were found to increase engagement.
What groups utilise it for.
Enhance the Onboarding Process
With prompt communication, assist new clients with account registration, verification, documentation, and activation.
Every stage of the onboarding process can be automated by banks so that clients are aware of what information is needed and what comes next.
Encourage Retention of Customers
Throughout their interaction with the bank, keep clients interested with helpful communication.
Instead of sending the same message to every customer, banks may develop tailored campaigns by using MrGennie to segment customers based on behaviour and interaction.
Bring Back Inactive Clients
Re-establish contact with clients who have ceased responding to bank correspondence or opening emails.
To entice inactive clients to reconnect, a bank can deliver tailored financial education, service updates, pertinent product details, or other helpful content.
Encourage Useful Financial Products
Introduce clients to products that align with their current bank relationships and areas of interest.
Campaigns that are segmented based on consumer needs can be used to promote savings accounts, credit cards, loans, investments, and other services.
Run your own numbers
See what no-shows cost you
Drag the sliders to your own numbers.
Annual Loss
€43,200,000/year
Potential annual value associated with the illustrative inactive-customer scenario.
Recovered With Automation
€21,600,000/year
Potential value recovered if automated re-engagement converts the selected percentage of the illustrative missed opportunity.
Estimates based on industry averages. Your results will vary.
See it with your own data
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Get Started
Set up automated email journeys around the moments that matter, from welcoming new customers and supporting account onboarding to sending service updates, following up on applications, promoting relevant products, and re-engaging inactive customers.
Start with the communication your bank already sends, automate the repetitive parts, segment customers according to their needs and behavior, and refine your campaigns as you learn what your audience responds to.