Deliverability
An email's ability to reach a recipient's inbox without being filtered as spam. Sender reputation, content quality, engagement rates, and authentication (SPF, DKIM, DMARC) all play a role.
Theme
An email's ability to reach a recipient's inbox without being filtered as spam. Sender reputation, content quality, engagement rates, and authentication (SPF, DKIM, DMARC) all play a role.