FAQ

9 topics

• Email MarketingWhat email marketing covers, why it remains one of the highest-ROI channels, and the compliance rules around it.
• Customer Acquisition Cost (CAC)What CAC measures, why it keeps rising, and how owned channels like email bring it back down.
• Cross-SellingHow to recommend complementary products to existing customers, and the data that makes those recommendations work.
• Crawling & AI Knowledge BasesHow website crawling automatically feeds an AI knowledge base, and where it beats manual document uploads.
• CRM (Customer Relationship Management)What a CRM stores, how it complements a messaging platform like MailGennie, and how the two stay in sync.
• ConnectorsPre-built integrations between MailGennie and the tools you already run — how they compare to raw APIs and webhooks.
• Confidence ScoreHow AI-assisted features quantify their own certainty, and how thresholds decide what happens next.
• WebhooksHow webhooks push real-time events from MailGennie to your systems, and where they fit next to the API.
• API KeysWhat an API key is, why it matters, and how to keep yours secure when integrating with MailGennie.